Why can't a serum be prepared in front of me?

Safety comes first. Biochemistry and international regulations require that we provide finished – tough compounded – products. My iDDNA®'s high-tech biomimetic ingredients are scientifically formulated with safe, stable, tested ingredients that can create up to 87 billion formulas. A serum prepared in front of you cannot guarantee our level of safety, stability (testing requires about 40 days) or efficacy, because every preparation would have different concentrations of active ingredients, creating differing and unreliable reactions.